We are MAWDY
We lead the way with our partners
Leading together
MAWDY Worldwide Digital Assistance is the Assistance Unit of the MAPFRE Group. Until 2023 known as MAPFRE Asistencia, we are a global company operating in 23 countries with +2,500 employees and presence mainly in Latin America and Europe.
We specialize in digital distribution models with partners and companies from various sectors, to which we provide services and solutions that go beyond insurance and complement their offer in an innovative and differential way.
We have evolved and renewed our brand
+Global +Innovative +Digital
Our identity reflects our personality and our values.
We face the future with strength. We are now a more digital company, with a more global identity, and with a new value proposition.
MAWDY is a name that contains some of the elements that characterize us: belonging to a great Group, our international essence and digitalization, the pillar of our transformation process and our new value proposition.
This is what our audio identity sounds like
We have created a sound ecosystem that will accompany and amplify the brand at all its touch points.
MAWDY is now closer and differentiated within the industry, communicating our values in a universal language.
MAWDY
MAWDY in figures
23
countries where we are present
€498M
operational revenue
+600
business partners
+2.500
employees
+4M
cases of assistance
+96K
100% digital services
+50K
Telemedicine services
+2M
conversations through WhatsApp
A+
rating
+4K
points of sale (travel agencies, dealerships, and retailers)
+12K
service providers
+200
digital services solutions for partners
Where we come from, our history
We evolved over a history of more than 30 years
2024
New innovative and cutting-edge digital tools in the sector, designed to maximize our partners' sales and elevate the customer experience.
2023
New global brand MAWDY (MAPFRE Worldwide Digital Assistance)
2022
Launch of sales and inssurance APIs
2021
Launch of the first artificial intelligence program through chatbots
2018
Launch of MiA intelligente Assistance, the brand that encompasses all of the company's digital solutions
2016
Assistance for the connected vehicle environment
2014
New multi-product distribution platform
2013
Affiliate members of the World Tourism Organization
2010
We began digitization with the deployment of the intelligent platform for the allocation of assistance services
2009
Launched automobile protection and Lifestyle protection lines
2000
Developed a new B2B2C business channel
1998
1000 employees worldwide
1997
Diversified our products and services
1995
Expanded internationally to the Americas and Europe
1990
Launched our Travel Insurance line
1989
We are established as an independent company within the MAPFRE Group
1987
We begin our internationalization starting with Portugal and Venezuela
1986
MAPFRE ASISTENCIA is born, providing roadside assistance services in Spain
A company by and for people
Connect with the management team
PRESIDENT
José Manuel Inchausti
C.E.O.
Leire Jiménez
FINANCE AND RESOURCES
Jose Manuel Merinero
PEOPLE & ORGANIZATION
Ernesto Rodríguez
BUSINESS
Irene García
LEGAL
Juan Vales
OPERATIONS
David Telo
STRATEGY AND TRANSFORMATION P.
Marta del Palacio
ASSISTANCE IT CENTER
Jesús Vallejo
SECURITY AND ENVIRONMENT
José María Bobadilla
REGIONAL DIR.
LATAM
Rafael Pedelaborde
EMEA
Leire Jiménez
IBERIA
Irene García